In its ongoing commitment to online safety, TikTok has removed over 2 million videos in Nigeria between July and September 2024, according to the latest Q3 Community Guidelines Enforcement Report.
A statement released on Tuesday highlighted that an impressive 99.1% of these videos were taken down within 24 hours. The company noted that this action is part of a global initiative with local significance aimed at reinforcing its dedication to online safety.
The statement read, “With a user base exceeding a billion worldwide and millions of new posts each day, TikTok is continually investing in technology that enhances content understanding and evaluates potential risks, enabling the platform to eliminate harmful material before it can be viewed.”With a proactive detection rate now standing at 98.2% globally, TikTok is increasingly effective in addressing harmful content prior to user exposure From July to September 2024, the platform removed over 147 million videos worldwide, with 118 million of those removals facilitated through automated processes. In Nigeria, 92.1% of the videos were removed before any community member reported them to TikTok.
The report also indicated that in Nigeria, the areas of policy that resulted in the highest number of removals included “Sensitive and Mature Themes,” where 99.4% of videos were taken down before user reports; and “Regulated Goods and Commercial Activities,” with 99.1% removed prior to any user flagging them.
This encompasses content aimed at defrauding or scamming community members and material intended to trade or promote items such as firearms and explosives. Additionally, in the realm of Mental and Behavioral Health, 99.9% of removals occurred before any reports, demonstrating TikTok’s commitment to safeguarding its users, particularly younger audiences, from content that could adversely impact mental health.
TikTok’s mission to foster creativity and spread joy is firmly supported by a commitment to user safety, well-being, and content integrity. The platform strives to create a positive environment where users feel free to create, connect, and enjoy themselves.
To maintain these standards, TikTok continually invests in Trust and Safety professionals who work alongside advanced technology to enforce its extensive Community Guidelines, Terms of Service, and Advertising Policies.Reiterating its dedication to user safety and the online community at large, the statement concluded, “The Q3 Community Guidelines Enforcement Report underscores TikTok’s leadership in content moderation and safety standards, ensuring a secure and positive platform experience for its Nigerian users.
TikTok remains committed to enhancing its safety measures and collaborating with global experts to protect its community.”
